SMO

Social Media Optimization (SMO)

Social networking – It’s increase network for you and for your business.  

Social Media Optimization (SMO)

Methods and strategies that

Generate Publicity

Using Social Media Websites

To drive Traffic to your Website

Six Original Rules of SMO

Increase “link-ability”

Easy tagging and bookmarking

Reward Inbound links

Help your content travel

Encourage the “mash-up”

Get communities connected

"Seo Guide’s" rules for conducting Social Media Optimization

Viral Marketing

Word of Mouth “buzz” created thru:

Social Bookmarking

Blogosphere

Audio and Videos

Photo Sharing

Effective Viral Marketing

Promotes products or services

Provides for effortless transfer to others

Scales easily from small to very large

Invokes common motivations & behaviors

Utilizes existing communication networks

Leverages others resources

Social Media Websites

Facebook

MySpace

Twitter

LinkedIn

Videos – YouTube and Ustream

Photos - Flickr and Photo Bucket

Blogs - WordPress and Blogger.....